有所思有所进-3

Think With Google 2017-08-21

各家媒体,能把自己的广告产品讲清楚的不太多,能够给到广告主洞察的更少。在这方面,Google Facebook深深体现了行业泰山北斗应有的水准。

Google有一个网站,叫做think with Google(www.thinkwithgoogle.com,被墙了),官方的简介如下: Compelling data. Big ideas. Creative juice. Put Google research and insight behind your thinking. Digital innovation continues to propel the marketing industry forward, and the pace is mind-blowing. As marketers, we rely on data, analysis, and insights to stay informed and inspired. Think with Google is our way to share all of this and more with you. Think of us as your resource for everything from high-level insights to deck-ready stats to useful tools. Here you will find the data we’re exploring and the trends we’re tracking along with forward-looking perspectives and behind-the-scenes looks at digital campaigns—across industries, platforms, and audiences. We hope you find it helpful and visit often. 基本没有吹牛逼,基本是干货(比广告门啥的靠谱多了)。支持邮件订阅,基本每周看一次,充电一次。

说到广告产品,安利下Facebook的广告主帮助中心,教科书级别的典范https://www.facebook.com/business/help/ 国内大部分的广告产品,基本是用来迷惑广告主的。可以多看看这个页面,完全抄袭也无妨,会让广告主更好地知道产品是什么、如何用、怎么优化。

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